The Hotline
Client
Industry
Non-Profit
Services
Creative
Pre-Production
Post-Production
The "Other Side" of domestic violence
As part of their re-brand, The Hotline asked DRAFTR Media to produce a series of videos that will drive awareness and encouragement for victims and survivors of domestic violence.
Concept
“The other side” which is opposite of the dark side of domestic violence. This concept aligned with the rebrand and new focus on the hope and new life on the other side.
Meaning
The set consisted of a large “hotline plum” wall that represented the “other side”. The bright lighting illuminated hope and positivity despite the dark subject matter. The production crew was part of the set to represent the willingness to speak on camera and broadcast both the truth and the hope.
Result
Four powerful stories that we all hope will drive action, reflect the new brand message, and most importantly bring domestic violence out of the shadows.
